Category: FAQ

How Does Facebook Work?

Some ways to get more likes, comments and outposts on Facebook

How to improve the page performance on Facebook and make the page more efficient. If you have already read our previous article “How Does Facebook Work?” What every page manager should know “, then read on. If you have not read this article, then we advise you to start with it, in order to better understand what indicators we are talking about here and why it is necessary to raise them.

In this article, you will learn what type of publication works best on Facebook. Knowing these small smm-secrets, call them rules for effective publications, will help you make your page more active and interesting for fans. These rules have been repeatedly confirmed by statistical results, so you can be sure that they actually work.

Remember: One photo costs a thousand words

Experts unanimously assert that publications with photography attract more attention and, accordingly, the involvement of such publications is higher by as much as 39%.

Why is this happening? We all know that the picture is worth a thousand words. So our brain is arranged that it is capable of processing images with enviable speed. Earlier this year, scientists from MIT (Massachusetts Institute of Technology) conducted research and found that a person needs only 13 milliseconds to process information from a single image. Agree that the text with such speed, we obviously will not handle!

Agency Kissmetrics, claims that photos receive 53% more likes, 104% more comments and 84% more clicks than regular text publications. Statistics statistics, but from our own experience we know that not every photo can cause a good response from the public. It is very important that the image speaks for itself, that is 100% reflect the idea of the entire publication. Too general, vague photos work an order of magnitude worse.

we will give an example of a photograph that “speaks” much better and more clearly than the textual status itself, and apparently, therefore, the result turned out to be quite good.

we will step back a little from the topic, but since we brought this example, we want to talk about it. we would like to add that hashtags are, of course, good, but everything needs to know the measure …. especially the silly looking hashtags that do not carry any information, like (example from another publication all from the same page of Evelina Khromchenko) “#now # 1100 #calories #perday #justforyou # now # 1100 # calories in # day It turned out that 1300 calories for me – too much food … We reduce it slowly. “we do not see the meaning of their use here at all … So, pay attention, friends, to the words that you use as hashtags. Food for thought: hashtags work much worse on Facebook than on other social networks and, according to research, publications with hashtags receive fewer times the number of clicks on Facebook than, for example, tweets with hashtags. The fact is that Facebook users do not like hashtags and often they just annoy them, so if you use special hashtags created, for example, for a certain promotion, then do not overload them with the publication. Use one or two hashtags in one post.

Now let’s get back to our Facebook photo topic. In addition to publishing with one photo, Facebook has two other ways to publish visual content: photo albums and publications with multiple images. Let’s start with photo albums.

Photo Albums

In a study conducted by Wishpond, it is said that, compared to a conventional textual publication, the index of involvement in publications with photos is higher by 120%, and the involvement in photo albums reaches as much as 180%.

We experimented with photo albums on our pages and, to be honest, we can not boast of the same results. It is likely that the results were lower, since the albums were not published at the best time, ie, not at the time when we get the greatest coverage. Nevertheless, do not neglect the publication of albums, especially if you have a large number of high-quality photos.

We personally prefer another way of publishing images, which we will discuss below, since it is much more effective than single photos or photo albums.

Publications with multiple photos

Publish posts with several photos at once. Note that this is not a photo album, but a publication with several images at once. To make it easier to understand what I’m talking about, look at the screenshot of the publication, which uses three photos at once.

Diversify your publications

Despite the fact that photos work better than other types of posts, do not neglect other types of publications, for example, text updates, videos, as well as publication-links.

Make your page interesting so that your fans are not bored with the same type of publication. It is also necessary to strive for variation of publications because different types of publications appear differently in news feeds of page fans. Think about the Facebook algorithm and user preferences! If you forgot, then read here: How does Facebook decide what the user might like?

In addition to variations in the types of posts, the content of the publications themselves needs to be varied. A very common mistake page managers – the publication of a very narrow content profile. Most often these publications are directly related to what the company does. Tip: Try to go a little beyond your topic. Break away from the main theme of your business or page and think about what other information might be of interest to your fans.

Who said that the real estate agency has nothing to do on Facebook and that their publications will be necessarily boring? It does not matter which sector your company belongs to, the main thing is to approach the page management creatively, then your page will never bore your fans. Here is a good example from a foreign real estate agency Zillow. In their publication, they turn to the memories of fans of the page and are asked to share a post, if they remember when they had the first in their lives a separate room. For those who had to share one room with brothers and sisters – this is undoubtedly a memorable moment. Since such a publication affects the emotions of users, then the reaction to it turned out very much even nothing: 6,499 likes, 336 reposts and 93 comments.

Also remember that any publication made on your page should be “in the subject”, that is, match the marketing strategy of your page. Going beyond the general theme is very useful and, in most cases, helps to achieve excellent results and increase the reputation of your brand. Nevertheless, you should not go all out in the pursuit of likes and increasing coverage, publishing photos that are not relevant to your topic, seals and all sorts of mimes, which are already full of Internet. Even if you manage to collect several thousand likes on such a publication, this will not bring you any real results. Remember, about the purposes of your page, about which we spoke last time: Think, what do you need a page for Facebook?

By the way, we want to say two words about mimes. Facebook does not really respect them, and since it has a huge number of technologies for recognizing text, faces and images in your arsenal, then recognizing in your publication a mime, Facebook will send it as far as possible – into the depth of the news feed, because it considers this type of content to be substandard . Therefore, using Facebook, always think first and foremost about the quality of each of your publications, as they all pass through filters and this can significantly affect your results.

Be natural

Users come to Facebook to chat with friends and relax, so your publications should not look like regular advertising, otherwise your fans will simply unsubscribe from updates to your page. Be natural! The tone of your publications should be friendly and relaxed, but not in any way corporate.
By the way, American Express Company conducted a number of experiments that examined the user’s response to the use of emoticons in the publication of pages on Facebook. Thus, experts came to the conclusion that the use of emoticons in the posts of pages is very much welcomed by users. Such “emotional” publications receive 33% more outreach, 33% more comments and 57% more likes.

How to get more likes on facebook page?

Studies show that short-text publications work best and have greater involvement than large-text publications. Short posts are the lot of not only Twitter. This rule also applies to other social networks. Analyzing publications of different length, experts found that publications with text not exceeding 250 characters have an involvement of 60% higher than longer publications. The involvement of publications with no more than 80 characters is 66% higher.

Take note of this information, but do not forget that the most important thing for your publications to be interesting to users is the main goal of your page. The length of the text is already a secondary element.

Ask questions

People love when someone is interested in their opinion, and Facebook users are no exception.

An interesting study was conducted by the marketing agency Hubspot, which confirms that publications with a question receive 100% more comments, but fewer likes and rest. It, of course, is understandable – there is a question, there will be an answer. So ask interesting questions to users and they will happily pouchavstvuet in the discussion. Most importantly, the questions were not very complex, so that they could be answered easily and briefly. The more difficult the question, the less likely you will get the answers.

There is still such an interesting moment concerning Facebook questions. Closed questions such as “Would you like …”, “Which of …”, “Who …”, receive more reactions from users than open questions “What …”, “Where …”, and “How ..”. Why? Because the first questions are easier and faster to answer, while questions like “Why” and “How” require a longer and deliberate answer, which immediately repels, let’s say, “lazy” fans who do not want to bother.

Alternatively, you can ask questions about your business or organization. Conduct small marketing research on your Facebook page: fans will be pleased that you are interested in their opinion, well, and you will receive valuable information for free. Ask which product your fans prefer, ask them to come up with the name of the new service or choose the color of the new product.

Here is one good example from the page of the American hypermarket Walmart. In their publication, they ask users to choose two types of colored adhesive tape that they like more than others and leave their answer in the comments. Variants of the tape, which received more comments, will appear on the shelves of the store. The result of such a mini-campaign: 4,007 likes, 371 reposts and 10,695 comments! Undoubtedly, Walmart has a very large page with 34 million fans, but if you compare the results of this publication with others, it becomes clear that it is more successful than many other posts on the page. Walmart generally publishes very diverse content: information for customers, advice on choosing fruits and vegetables, shares recipes, often asks questions and asks about the preferences of customers. If Walmart publishes and so interesting content, then why the publication from the example collected more likes and comments than others? Yes, because, buyers are delighted when the company is interested in their opinion, especially since their comments can affect the result. Moral: friends, listen to your customers / fans of the page, let them feel their importance to you and they will surely pay back for your attention.

Publish quotes

Quotes are one of the effective ways to attract the attention of users. According to Quick Sprout, citations get 26% more likes and 19% more reposts than regular publications.

Choose quotes that have something to do with your company / brand or somehow represent your ideal client. Already talked about this in this article, but we will repeat, as it is very important. Everything that is published on your page should be relevant to your marketing strategy, because publishing an irrelevant content to your topic will never bring good results.

To confirm the above data, we will give an example all from the same page of the Savings Bank. Publications on their page collect an average of 100 likes, a few reposts and about 10 committees. While each quote published on the page gets results an order of magnitude higher, for example, in the photo below: 4,168 likes, 397 reposts and 81 comments. For comparison, we found a quote published 10 days earlier, where similar results are observed (3 760, 206, 44, respectively). So do not miss this opportunity and share interesting and relevant quotes with your audience.

If you are wondering why the quotes work so well, then we will share with you our reflections. First, the user identifies himself with clever text and, like in the case of inspirational quotes, he becomes better at heart and he wants to share this feeling with friends. Secondly, it’s no use to sharing smart thoughts, since such a post raises the authority of the user. And thirdly, there is no advertising material in this publication, which often repels users.

Tip: When you publish content on your Facebook page, consider if you were not the manager of your page, would you share this post with your friends? If the answer is negative, then think about how to improve this publication. If you ask this question every time and, most importantly, honestly and objectively respond to it, then your page will become much more successful. Believe and check;))

Use long links

Well, here, sort of, everything is clear and without extra words. Statistics show that short links, such as bit.ly, tiny url, etc., receive 3 times less clicks than full links. Why is this happening? Everything is very simple. People less trust short links, because the short link does not show where it will lead, if you click on it. Therefore, if you want users to click on a link, it’s better to share it with a full, rather than a shorter version.

8 Conduct competitions and promotions

If you want to get new fans and a little wake up old, then holding a small contest on your Facebook page will surely be able to help you. According to the companies Buffer and Socially Stacked, 35% of users become fans of the pages only for the sake of competitions, and 42% of users are hiding the page to learn about special offers, discounts and coupons.

9 Publish when your fans are online

This item will have to work well and experiment. In Facebook statistics there is information about the approximate time when your fans are on the network, so pay attention to this moment. Strongly rely on these data is not worth it, especially since this part of the statistics often fails. Try to publish at different times on different days of the week to understand at what time and on what days your publications receive more response from users. Pay attention also to the time of publication of pages of your competitors and try to publish at a different time.

10 Mark other pages in publications

A couple of weeks ago, Facebook has made a small change to its algorithm and now quoting other pages (using @PageName) can increase your coverage, since such a quote gives the chance that your publication will be shown to the fans of the page you cited.