Facebook page likes hacks
The maximum involvement in Facebook receive posts written in the first person and containing a large number of photos, social expert expert Dan Zarrella found out.
As part of his research, the SM specialist studied over 1.3 million posts on 10,000 of the most “kid” pages on Facebook. As a result, Dan Zarrella found out that the number of likes, rassharivaniy and comments to the publication depends on the following indicators:
1) Type of post
The maximum number of rassharivaniy and likes in Facebook receives photo content, the largest number of comments – text materials. The least popular in all 3 criteria are the links
2) Length of the post
With regard to the length of the post, the greatest “maliciousness” is characterized by publications shorter than 100 characters, as well as materials with a length of 700-800 characters
3) The number of pronouns of the 1st person
The number of likes to the post is also affected by the frequency of using personal pronouns (I, us, us) and others referring to themselves (as a reliable source of information) for words. The more of them, the higher the involvement on Facebook. But on Twitter this tactic, according to Dan Zarrella, does not work.
4) Emotionally colored vocabulary
The next regularity discovered by the researcher is a small number of likes to posts, sustained in a neutral tone. If the publication does not contain any negative, or positive assessments or emotions, then it will leave readers indifferent. The maximum number of comments, according to Dan Zarella’s observations, collects sharply negative posts.
5) Time of day
The results of the study once again confirmed the influence of the time of day on the level of involvement of the post on Facebook. The later the material is published, the more he will collect the likes. The peak of involvement, according to Zarella, is at 18:00 by the number of rassharivany and at 20:00 by the number of likes.
6) Days of the week
The next time criterion for the involvement of the post on Facebook is the day of the week. In the United States, the largest number of likes get posts posted on weekends:
The results of the research on the previous 5 items seem to be, if not obvious, at least quite acceptable, but here is the conclusion of Dan Zarrella quite unexpected. While attendance of all sites on the weekend is falling, the involvement on Facebook is growing? Probably, it concerns only those most 10 thousand most popular pages with which people even during rest can not leave. Or it depends on the type of content on these pages: it is possible that entertainment content is most popular on weekends, while cognitive materials are enjoyed and scattered throughout the workweek.