Facebook targeting tips
Facebook is an extremely efficient paid traffic channel, which, however, must be tested.
From this guide you will find out which industries are suitable for promotion through PPC ads, how groups work for advertising on facebook and how to launch successful marketing campaigns on this network. Also, we’ll look at the most common mistakes made by marketers, and try to determine the most important factor on which the success of your ad depends.
Types of advertisements in facebook
There are three types of ads on Facebook:
- Ads contained in the ad unit. They are cheap, but their CTR is low;
- Advertising in the news line. It is expensive, but its CTR is high;
- Advertisements in mobile news feed. They will need you to reach out to Facebook’s mobile users.
How to place an ad in Facebook and how it works
Advertising on Facebook is currently divided into several categories: advertising fan pages, advertising an offline landing page / site, messages on pages and user actions.
Facebook ads can be targeted by the following criteria: the user’s location, demographic parameters and information contained in his profile. Many of these “targeting” options are available exclusively on Facebook and will appear already at the first stage of setting up your advertising campaign.
After creating the ad, you define the advertising budget and the cost-per-click (CPC) or thousand impressions (CPM) of your ad.
Who needs to advertise the product on Facebook?
Many online or offline businesses will never use Facebook’s advertising opportunities simply because social traffic does not suit them.
Before embarking on the promotion of your product or service on Facebook, you should consider the cardinal difference between the advertising campaign in this social network from PPC- (Yandex .Direct, Google Adwords) and SEO-campaigns in search engines: Facebook shows targeted ads to specific users selected based on their account information and interests, and not according to search terms.
Such a marketing scheme is determined by the very essence of social networks: users appear in them to connect with friends, and not to buy goods. This moment distinguishes search advertising from social advertising.
Leadership skills and effective use of email marketing strategies will be the leading factors in choosing a social traffic channel for your business.
How to create a picture for advertising on social networks
The most important part of your ad is the image. You can create the most brilliant advertising texts in the world, but if the image does not attract the user’s attention, you will not get a single click on the ad, its CTR will tend to zero, and Facebook just will not show it. Therefore, before you advertise in the group in Facebook, select the appropriate pictures.
Do not use low quality images, publicly available free photos, or any images that are explicitly protected by a copyright icon. If your brand is not yet known worldwide, do not use your logo.
The best way for those who are interested in quality drawings and photographs for advertisements is to buy them in image banks, create them yourself or use images distributed under the Creative Commons license. Below you will find out what types of images “work” in Facebook ads are best and where they can be found.