How to get more likes on facebook page?
Studies show that short-text publications work best and have greater involvement than large-text publications. Short posts are the lot of not only Twitter. This rule also applies to other social networks. Analyzing publications of different length, experts found that publications with text not exceeding 250 characters have an involvement of 60% higher than longer publications. The involvement of publications with no more than 80 characters is 66% higher.
Take note of this information, but do not forget that the most important thing for your publications to be interesting to users is the main goal of your page. The length of the text is already a secondary element.
People love when someone is interested in their opinion, and Facebook users are no exception.
An interesting study was conducted by the marketing agency Hubspot, which confirms that publications with a question receive 100% more comments, but fewer likes and rest. It, of course, is understandable – there is a question, there will be an answer. So ask interesting questions to users and they will happily pouchavstvuet in the discussion. Most importantly, the questions were not very complex, so that they could be answered easily and briefly. The more difficult the question, the less likely you will get the answers.
There is still such an interesting moment concerning Facebook questions. Closed questions such as “Would you like …”, “Which of …”, “Who …”, receive more reactions from users than open questions “What …”, “Where …”, and “How ..”. Why? Because the first questions are easier and faster to answer, while questions like “Why” and “How” require a longer and deliberate answer, which immediately repels, let’s say, “lazy” fans who do not want to bother.
Alternatively, you can ask questions about your business or organization. Conduct small marketing research on your Facebook page: fans will be pleased that you are interested in their opinion, well, and you will receive valuable information for free. Ask which product your fans prefer, ask them to come up with the name of the new service or choose the color of the new product.
Here is one good example from the page of the American hypermarket Walmart. In their publication, they ask users to choose two types of colored adhesive tape that they like more than others and leave their answer in the comments. Variants of the tape, which received more comments, will appear on the shelves of the store. The result of such a mini-campaign: 4,007 likes, 371 reposts and 10,695 comments! Undoubtedly, Walmart has a very large page with 34 million fans, but if you compare the results of this publication with others, it becomes clear that it is more successful than many other posts on the page. Walmart generally publishes very diverse content: information for customers, advice on choosing fruits and vegetables, shares recipes, often asks questions and asks about the preferences of customers. If Walmart publishes and so interesting content, then why the publication from the example collected more likes and comments than others? Yes, because, buyers are delighted when the company is interested in their opinion, especially since their comments can affect the result. Moral: friends, listen to your customers / fans of the page, let them feel their importance to you and they will surely pay back for your attention.
Quotes are one of the effective ways to attract the attention of users. According to Quick Sprout, citations get 26% more likes and 19% more reposts than regular publications.
Choose quotes that have something to do with your company / brand or somehow represent your ideal client. Already talked about this in this article, but we will repeat, as it is very important. Everything that is published on your page should be relevant to your marketing strategy, because publishing an irrelevant content to your topic will never bring good results.
To confirm the above data, we will give an example all from the same page of the Savings Bank. Publications on their page collect an average of 100 likes, a few reposts and about 10 committees. While each quote published on the page gets results an order of magnitude higher, for example, in the photo below: 4,168 likes, 397 reposts and 81 comments. For comparison, we found a quote published 10 days earlier, where similar results are observed (3 760, 206, 44, respectively). So do not miss this opportunity and share interesting and relevant quotes with your audience.
If you are wondering why the quotes work so well, then we will share with you our reflections. First, the user identifies himself with clever text and, like in the case of inspirational quotes, he becomes better at heart and he wants to share this feeling with friends. Secondly, it’s no use to sharing smart thoughts, since such a post raises the authority of the user. And thirdly, there is no advertising material in this publication, which often repels users.
Tip: When you publish content on your Facebook page, consider if you were not the manager of your page, would you share this post with your friends? If the answer is negative, then think about how to improve this publication. If you ask this question every time and, most importantly, honestly and objectively respond to it, then your page will become much more successful. Believe and check;))
Use long links
Well, here, sort of, everything is clear and without extra words. Statistics show that short links, such as bit.ly, tiny url, etc., receive 3 times less clicks than full links. Why is this happening? Everything is very simple. People less trust short links, because the short link does not show where it will lead, if you click on it. Therefore, if you want users to click on a link, it’s better to share it with a full, rather than a shorter version.
8 Conduct competitions and promotions
If you want to get new fans and a little wake up old, then holding a small contest on your Facebook page will surely be able to help you. According to the companies Buffer and Socially Stacked, 35% of users become fans of the pages only for the sake of competitions, and 42% of users are hiding the page to learn about special offers, discounts and coupons.
9 Publish when your fans are online
This item will have to work well and experiment. In Facebook statistics there is information about the approximate time when your fans are on the network, so pay attention to this moment. Strongly rely on these data is not worth it, especially since this part of the statistics often fails. Try to publish at different times on different days of the week to understand at what time and on what days your publications receive more response from users. Pay attention also to the time of publication of pages of your competitors and try to publish at a different time.
10 Mark other pages in publications
A couple of weeks ago, Facebook has made a small change to its algorithm and now quoting other pages (using @PageName) can increase your coverage, since such a quote gives the chance that your publication will be shown to the fans of the page you cited.