Most liked facebook status

How to work with Facebook?

1. Engage users, and do not pick up the likes.

While the organic reach of the audience has not reached a minimum, you can still work on involving users. The strength of a social network is not in breadth of coverage, but in that it provides a platform for communicating with users.

2. Register custom pages

User accounts (local pages) are much more attractive than standard business pages. According to Authenticity Marketing, local pages have coverage 5 times larger than commercial ones, with the number of comments on them (the level of involvement) being 8 times higher, and the overall impact is estimated 40 times better.

3. Do not use Facebook as the main platform for communicating with the audience

If you rely on facebook or any other social network as the primary channel of communication with the audience (primary audience), you are mistaken.

Joe Lazauskas of Contently described it this way: “Making a bet on Facebook or Twitter as the main platform for influencing the audience is a useless undertaking”
In a few words, you can describe this graph in the following way: “the organic reach of the audience of business pages in Facebook is negligible”.

What is “organic coverage”? Facebook has the following definition: “The number of unique users who saw your post in the news feed or on your page, including people who saw it shared by their friends when they were lazy, commented on, or sent to their subscribers in as a response to a question or confirmation of an event. ”

Any interaction with your publications (no matter how little it is) is considered “organic coverage.”

The Social Ogilvy survey covered more than 100 pages of companies in Facebook with a total coverage of over 48,000,000 subscribers. How do these companies manage to promote their posts?

They are not all that smooth: by February 2014, their organic coverage has dropped to 6%. And for accounts with an audience of less than 500,000 subscribers, organic coverage was a negligible 2.11%. You yourself have encountered similar “coverage” when one of your subscribers (whom you hardly remember) was licking some brand (which you have not even heard of). Such indirect involvement (second-tier impression) can not even be characterized as coverage. However, this does not matter, since 2% can hardly be called coverage!

Then what is involvement? Perhaps, involvement is a more reliable characteristic of organic coverage? Not at all. As already mentioned, the engagement rate is extremely low – often less than 0.1%.

Nate Elliott of Forrester reports that the engagement rates of the audience in Facebook from leading brands reach 0.07%.

Marshall Mason in his report went further and formulated what everyone is afraid: “The organic coverage of the branded content published in Facebook tends to zero. It’s only a matter of time. ”

For example, KISSmetrics has about 19,000 facebook subscribers. Although at first glance it seems that this is a lot, but to increase the audience engagement rate by 3% it may take up to half a million.

Recognize that Facebook is useful, but has already reached the saturation point

Facebook since the launch was explosive growth. However, current data show that this growth may have reached its peak. According to the calculations of Shareaholic, the number of referrals of facebook in recent months began to decline.

And although there is still enough referral traffic coming from Facebook, these rates may start to decline.